Friday, July 1, 2022

Planning - Summation of Key Conventions

 Music Video and Genre Conventions:

  • Music videos are either performance or narrative based, or a mix of both. 
  • The artist, whether the video be performance or narrative, is presented as glamorous, by dressing up in nice, fashionable clothes and through a variety shots of the artist to allow the audience to feel a connection to the artist. 
  • There is likely to be a relationship between the lyrics and music and the visuals of the video, this makes the video more appealing to watch in conjunction with the song. 
  • For pop songs, a performance aspect is very prevalent and fast paced editing is used to match the often upbeat nature of the song. 
  • Pop songs use a considerable amount of close up shots, to emphasise the lyrics and to highlight the artists face connoting passion.
  • The mise en scene of 90's Britpop music videos is usually bright and aesthetic.  
Conventions I Will Adopt:
  • The majority of Goodwins Theory. 
  • Creating an understanding relationship between the model and the audience to create further engagement, this will be done through fourth wall breaks and sympathetic behaviour.
  • Using a bright and aesthetic mise en scene (that will be digitally convergent with my website).
  • A fast paced editing style that matches the quick tempo of my chosen song.

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Planning - Statement of intent