Music Video and Genre Conventions:
- Music videos are either performance or narrative based, or a mix of both.
- The artist, whether the video be performance or narrative, is presented as glamorous, by dressing up in nice, fashionable clothes and through a variety shots of the artist to allow the audience to feel a connection to the artist.
- There is likely to be a relationship between the lyrics and music and the visuals of the video, this makes the video more appealing to watch in conjunction with the song.
- For pop songs, a performance aspect is very prevalent and fast paced editing is used to match the often upbeat nature of the song.
- Pop songs use a considerable amount of close up shots, to emphasise the lyrics and to highlight the artists face connoting passion.
- The mise en scene of 90's Britpop music videos is usually bright and aesthetic.
Conventions I Will Adopt:
- The majority of Goodwins Theory.
- Creating an understanding relationship between the model and the audience to create further engagement, this will be done through fourth wall breaks and sympathetic behaviour.
- Using a bright and aesthetic mise en scene (that will be digitally convergent with my website).
- A fast paced editing style that matches the quick tempo of my chosen song.
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