The major players in the music industry:
Economy:
It can range from the artist themselves, the producer, the record company or anyone that wants to take the chance and make the investment. If an artist is signed to a major music label, the funding for a music video is normally provided by the label, this would also happen if the artist is signed to an independent label.
Music videos make money from both direct and indirect revenue streams. Some examples of direct revenue are the actual sales of the video (digital downloads), sponsorship, ad revenue from platforms such as YouTube and product placement, for example Drake's 'Headlines' video heavily features Nike. Then forms of indirect revenue include royalties from the video, donations and crowdfunding, live performance opportunities, merchandise sales and performance royalties.
Distribution:
Distribution companies such as Vevo, Tidal and Vimeo sign deals with record labels, which gives them the right to sell that label's products. The distributor takes a cut of income from each unit sold and then pays the label the remaining balance.
Accessibility:
Music videos have recently become more accessible through the advancement of technology. Audiences are now able to download as well as stream music videos straight to their devices to watch when they want. The main 3 ways that audiences access videos are the internet, through platforms such as YouTube and Vevo, the TV and channels such as MTV, and media players/apps like iTunes where people can buy and downloads music and videos.
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