Research - Audience Profile

 Audience research

 An audience of ages 16-25 is very broad and leaves plentiful room for experimentation and taking many perspectives. Around 6 million people from the UK fall into this category and so the despite the generic age group, this collective are aware of social issues, mainstream supporters and veer towards alternative interests such as indie-pop. This demographic engages in terms of popular culture, as it is the new age for technology and music, leading a new ideal world and combatting societal issues frequently. This demographic is ideal for my brief (music video) as it provides a personal input from myself, simply creating more links that I can relate to - furthermore, 16-25 is an age in which a modern society will be of an understanding which can mean a more open opportunity for a music video.